New Technologies to help reduce hair damage and improve blow-drying time.
Less Drying Time, More Styling Power
Who doesn’t want to spend less time drying their hair? With advances in both hairbrush and blow-dryer technologies, achieving the style you love is now faster and easier.
The Truth About Heat & Your Hair
Many styling products contain thermal actives that help speed up drying by evaporating water quickly. While these can be effective, ingredients like alcohols and ethanols may leave your hair feeling dry or create build up over time.
That’s why styling tools now incorporate heat-enhancing materials like ceramics, copper, and tourmaline—designed to retain and distribute heat evenly, cutting down drying time. But have you ever wondered why a hairbrush needs to retain heat, when in fact it’s actually cooling that sets your style?
Protect Your Hair While You Style
With frequent heat styling, chemical treatments, and even the natural aging process, hair can become fragile and prone to damage. Many brushes claim to retain heat while allowing air to flow through, promising to dry your hair faster without causing heat damage.
That’s where HOTHEADS® hairbrushes come in. Our patented Thermal Conductive Technology® helps moderate heat, and hot spots, excessive heat damage. Plus, it cools down 30% faster, giving you better control over your style and keeping your hair healthier.
Paired with CAPTIVE ENDS®, which focus airflow over the barrel, our brushes require less heat to style effectively—so you get less heat damage and a long-lasting pro like finish.